000 | 00542nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 171226s2013xxu||||| |||| 00| 0 eng d | ||
020 | _a978-81-317-5689-8 | ||
022 | _a | ||
100 | _aKELLER, KEVIN LANE., PARAMESWARAN, M G AND JACOB, ISSAC | ||
245 |
_aStrategic Brand Management _bBuilding, Measuring, and Managing Brand Equity |
||
250 | _a3RD | ||
260 |
_aNew Delhi _bDorling Kindersley (India) PVT. Ltd., _c2013 |
||
300 | _axxiii+695P | ||
440 |
_a _v |
||
520 | _aStrategic,Brand,Management,Brand Management | ||
650 | _aBrand Management | ||
906 |
_a29 _b _c |
||
999 |
_c192461 _d192461 |