| 000 | 00464nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 171227s2007 xx 000 0 und d | ||
| 020 | _a978-0-07-014496-5 | ||
| 100 | _aBelch, George E | ||
| 245 | _aAdvertising and Promotion: An Integrated Marketing Communications Perspective | ||
| 250 | _a7th | ||
| 260 |
_aNew Delhi _bTata McGraw-Hill Education Private Limited _c2007 |
||
| 300 | _avii+1075 | ||
| 365 | _cRs | ||
| 700 | _a Belch, Michael A | ||
| 700 | _a Purani, Keyoor | ||
| 906 | _a27 | ||
| 999 |
_c209362 _d209362 |
||