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008 190522b ||||| |||| 00| 0 eng d
020 _a9780743260886
040 _aAIT
082 0 4 _a658
_221
_bPOR
100 1 _aPorter, Michael E.,
_d1947-
245 1 0 _aCompetitive strategy :
_btechniques for analyzing industries and competitors / by
_cMichael E. Porter.
250 _a1st Free Press ed.
260 _aNew York :
_bFree Press,
_cc1998, 2004.
300 _axxviii, 396 p. :
_bill. ;
_c25 cm.
500 _aOriginally published: New York : Free Press, c1980.
504 _aIncludes bibliographical references (p. 383-387) and index.
520 _a In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.
650 0 _aCompetition.
650 0 _aIndustrial management.
653 _aManagement
653 _aStrategic planning.