000			01986nam a22002657a 4500
999			_c376665 _d376665
003			OSt
005			20190604115137.0
008			190604b ||||| |||| 00| 0 eng d
020			_a9788126571642
040			_aAcharya Institutes
041			_aeng
082	0	4	_a658.1/1 _223 _bAUL
100	1		_aAulet, Bill, _d1958-
245	1	0	_aDisciplined entrepreneurship : _b24 steps to a successful startup / _cBill Aulet ; illustrated by Marius Ursache.
260			_aHoboken, New Jersey : _bWiley, _c2013.
300			_axvi, 272 pages : _billustrations (chiefly color) ; _c21 cm
504			_aIncludes bibliographical references and index.
505	0		_aSix themes of the 24 steps. Getting started ; Market segmentation ; Select a Beachhead Market ; Build an end user profile ; Calculate the total addressable market (TAM) size for the beachhead market ; Profile the persona for the beachhead market ; Full life cycle use case ; High-level product specification ; Quantify the value proposition ; Identify your next 10 customers ; Define your core ; Chart your competitive position ; Determine the customer's decision-making unit (DMU) ; Map the process to acquire a paying customer ; Calculate the total addressable market size for follow-on markets ; Design a business model ; Set your pricing framework ; Calculate the lifetime value (LTV) of an acquired customer ; Map the sales process to acquire a customer ; Calculate the cost of customer acquisition (COCA) ; Identify key assumptions ; Define the minimum viable business product (MVBP) ; Show that "the dogs will eat the dog food" ; Develop a product plan -- Postlude : A business is more than 24 steps.
520			_aDisciplined Entrepreneurship offers a comprehensive, integrated, and proven step-by-step approach to creating innovative, highly successful products
650		0	_aNew business enterprises _xManagement.
650		0	_aEntrepreneurship.
653			_aManagement
700	1		_aUrsache, Marius
942			_2ddc