MBA Project Reports http://13.232.72.61:8080/jspui/handle/123456789/5131 2026-04-03T22:41:45Z 2026-04-03T22:41:45Z Shajahan, Shalna K. Sendhil, Kumar http://13.232.72.61:8080/jspui/handle/123456789/5245 2022-01-12T09:33:43Z 2021-07-13T00:00:00Z

Title: A Study on Customer Response Towards Digital Marketing on The Perspectives of Palekkat Builders & Developers Malappuram Authors: Shajahan, Shalna K.; Sendhil, Kumar Abstract: The report actually aimed at having a pragmatic notion on digital marketing process and how it effects in the development of customers responses and sales growth. To meet the goals primary research was undertaken with the help of questionnaire, the target respondents were the customers of Palekkat builders and developers. Tables and charts were used to translate data into meaningful information.

2021-07-13T00:00:00Z Vinay, D. Sendhil, Kumar http://13.232.72.61:8080/jspui/handle/123456789/5244 2022-01-12T09:27:48Z 2021-07-13T00:00:00Z

Title: A Study on Impact of Package on Consumer Buying Behaviour of Cadbury Products Banglore Authors: Vinay, D.; Sendhil, Kumar Abstract: This study was conducted online on a freelance basis, where the information has been collected from various authentic sources available in the public domain. Since, Cadbury. is a company which trades publicly, accurate marketing details have been extracted primarily from the publications issued by the organization along with the help of various supporting source of data.

2021-07-13T00:00:00Z Varunjith, T. V. Sendhil, Kumar http://13.232.72.61:8080/jspui/handle/123456789/5243 2022-01-12T09:19:40Z 2021-07-13T00:00:00Z

Title: A Study on Financial Performance of Mahindra Finance Using Ratios Bangalore Authors: Varunjith, T. V.; Sendhil, Kumar Abstract: F. financial statements are summarized statements of accounting data prepared at the end of an accounting period. It is a medium of communicating accounting information to the internal and external users. F. financial analysis is a vital apparatus for the interpretation of financial statements. It is a systematic process of establishing relationship between two or more variables in the financial statements which enables us to ascertain the profitability, solvency, operational efficiency, and growth potential of the organization.

2021-07-13T00:00:00Z Vikas, R. Sendhil, Kumar http://13.232.72.61:8080/jspui/handle/123456789/5242 2022-01-12T09:04:22Z 2021-07-13T00:00:00Z

Title: A Study on Impact of Store Environment Towards Buying Behavior of Consumers With Reference to Big Bazaar Kormangala Bangalore Authors: Vikas, R.; Sendhil, Kumar Abstract: It is extremely a fact that "Clients are lord of the market". Without a client, a shop, a market or on the other hand a business isn't anything. So deal with shopper's conduct. According to the subject of the report, it discusses the purchaser conduct, inclination and their decisions. As per study, it is discovered that conduct of the shopper's progressions as indicated by the diverse circumstance like items accessibility, foundation of the stores, staffs conduct in the store. For example In the event that foundation of the store is very much planned, purchaser figures items will likewise great.

2021-07-13T00:00:00Z