A Study on Digital Marketing and its Impact on Customers of LKP Securities Ltd, Bangalore.

Abstract

Digital marketing is a general term for the orientation, measurable and collaborating marketing of products (or services) that use digital technology to reach consumers. Its key goal is to endorse brands through various forms of digital media. This is a diplomatic choice reflected in a wide range of services, products and brand marketing. In addition to mobile and traditional TV, radio the main use of the Internet as a core promotional media. Digital marketing contains internet marketing methods such as search engine optimization (SEO), search engine marketing (SEM) and link building. It also covers to non-internet channels that provide digital media, such as mobile phones (including SMS and MMS), callbacks and hold-to-mobile ringtones and social media marketing, display advertising, e-books, CDs and games and any other form of digital media.