A Study on Effectiveness of Export Strategy of BEL Limited, Bangalore.

Abstract

Export is a component of worldwide trade whereby products delivered in one nation are transported to another nation for future sales or trade. Export procedure is taking choice, evaluating an items export potential, estimation of the arranging procedure, and ways to deal with exporting. The examination is embraced to investigate and comprehend the successful export technique adopted by BEL. The keys to effective exporting are commitment and planning. Commitment is something that must be given by the exporting organization while planning gives centre around the different choices for exporting, strategies and activities. The report comprises of primary and secondary data, where primary data was directed through in-depth interviews with workforces of BEL and questionnaires given out to the clients of BEL. The data was gathered through questionnaire, action research. The secondary data contains of export manual of BEL, annuals sales report, annual report, web pages, articles, journals and appropriate literature. The primary and secondary data has been analysed and advanced strategic opportunities and recommendations that BEL can find beneficial if entering the market. The methodology used is descriptive research study. Descriptive research study is adopted to describe the characteristics and perception of BELs customer