A Study on Effectiveness of Promotional Strategies At Bizotic Talent Solutions Pvt. Ltd, Bangalore.

Abstract

Bizotic Talent Solutions Pvt Ltd was centered on the study of effectiveness of promotional strategies on the overall output/sales of the company. The study concentrates on analyzing the necessities of the education field and the company thereby knowing the requirements and expectations of students to maximize sales and profits. The present business situation has cut-throat competition, Students are more likely to get attracted where there are offering quality at low cost along with wide variety of options that could help the students in various aspects to reach ahead of others. Attracting Students or increasing the Sales promotion, which is the key component of promotional mix,is being utilized broadly by respective competitors in the field to maintain the upper hand in market in turn maximizes the sales by empowering the Students with quality at low cost. Sales promotion activities can be exercised to target different parties in the marketing channel. Attitude of students are not easy to predict this is the explanation behind the development of a different research zone of study since late circumstances. The Study has been conducted on effectiveness of promotional strategies.