A Study on Marketing Strategy with Relevance to Flipkart Bangalore.

Abstract

The idea of e-commerce is downloading at a fairly rapid pace in the psyche of the Indian consumer. In the metros, scarcity of time is a big driver for online shopping. On the other hand, accessibility to a assortment of products makes audiences from smaller towns and cities opt for the online route. Major retailers face challenges in outrageous their stores sufficiently. Often, customers are unable to purchase items of their optimal, thus motivation them to resort to e-retailers. Flipkart when it started employed the shipment model of procurement as it was the most risk-free way to work but then they changed to inventory model to ensure superior transport times. But with foreign direct investment (FDI) favoring the market model in April 2013, Flipkart changed its business model to market model.