A Study on Marketing Strategies Adopted at HMT International Ltd at Bangalore.

Abstract

The main aim of this project is to understand the significance of Marketing Strategies and to know whether marketing strategies has an impact on positive sales . The study on how marketing strategies has an influence was conducted at HMT(International) Ltd, which is a wholly downed subsidiaryz of HMT Ltd. The survey included certain parameters such as knowing the business, market share of the company and strategies implemented by the organization. The study mainly tested the marketing strategies and the influence of it on sales. All relevant conceptual information and literature reviews on marketing strategies helps in understanding the need and importance of Marketing strategies. A proper research design was undertaken with structured questionnaire, and a survey of 100 sample size was conducted with respect to its working environment and export business. When the Data was analysed and interpreted it was found that there is a significant association between effective marketing strategies and sales and the result was positive. HMT(I) has a effective marketing department and has very good customer database.