A Study on Measuring the Effectiveness of Digital Marketing Campaigns Strategized for Envision Network Technologies Bangalore.

Abstract

Digital Marketing becomes an inevitable part of the marketing in present business. With change and also development in present day advancements, Small, Medium Organizations (SME) are doing everything they can, just to hold the cut throat competition. With Digital Media Advancements, the world today has become single market and therefore traditional marketing strategies crafted for the business may not work well for our business anymore. There comes the need to the Digital Marketing concepts or strategies for our business. Digital Marketing, the platform where we promote our brand, increase the brand awareness and reach more audience through the social media & internet with considerably less cost. This study is done to measure effectiveness through Digital Marketing campaigns for Envision Network Technology- a top performer in Security Surveillance Industry. Envision Network Technologies is headquartered at Bangalore, and active in this surveillance industry from the last 16 years. They are manufacturers, designers and suppliers of the CCTV surveillance and cameras in the whole country and also has strong customer strength in Europe, Africa and Asian countries.