A Study on Technical Analysis of FMCG Market at Sunness Capital India Pvt, Ltd., Bangalore.

Abstract

FMCG are products which are also known as consumer goods due to the fact that the consumer buy them frequently and at regular intervals. Some examples of FMCG goods are soap, shampoo, detergents, tooth paste, food products, beverages and soft drinks like Coca-cola, Pepsi, sprite etc. House hold accessories and some electronic items are also included under the umbrella of FMCG products. The above items are a list of few products that are frequently used by the consumers. The contribution of rural areas in the development of FMCG sector in the country is very prominent. They are accountable for direct distribution of the products to the different part of the country and population of the rural area constantly consume FMCG products in an attempt to improve their living standard. In the current scenario, FMCG companies are showing keen interest in producing products that target the rural population, as they assist in the direct distribution of the FMCG products. Government also plays an important role and provides help by providing loans. This in turn reduces the unemployment in the rural area resulting in increase in self-employment which in turn leads to an increase in the purchasing power of the general public