A Study on Marketing for Entrepreneurs at Red Bull Bangalore

Abstract

An energy drink is a type of beverage carrying chiefly caffeine, stimulant drugs, which is marketed as providing physical or mental stimulation. They may or may not be carbonated, and generally contain huge amounts of caffeine and other stimulants, and many also carry sugar or other sweeteners, amino acids and herbal extracts. They are a subset of the large group’s of energy products, which includes gels and bars. There are many brands and number of energy drinks. The energy drink industry is a smart industry that is continually expanding, developing, and using innovative marketing approaches. As a complete, the industry serves to a younger market and some energy drink brands focus their products at a health-conscious crowd. The primary target for the majority-of energy drink companies is young people and male teenagers-mostly in the 20s age bracket. It is seemingly very tight-market and a small segment of society, but these potential consumers have so far been especially receptive-to energy drink products. The energy drink industry is-not controlled by large, giant companies like the soft-drink industry, but instead characterized by hard-competition between larger number-of smaller companies, all catering to a truly select consumer-base.