A Study on Customer Satisfaction in Hyundai Service Centre at Libra Hyundai Cars Dealership, Dhanbad.

Abstract

This project aims at creating some practical things like knowledge, business experience and great exposure for me. It gave me a wonderful opportunity to observe and learn the nature, vision, mission, objectives and function and the activities in the organization and related to the concept and theoretical study so far in the classroom. During this period the theories studied in the classrooms helped me in executing them in real time in business strategies and operations and hence help my company generate sales and promote their services in the market. Good service as well as customer satisfaction are very important for both small and big companies, but especially for the small companies as they need more customer retention. As we all know now a days competition is increasing day by day that is why good service is becoming more and more important. By making the customers happy and serving them well enough can create long term customer relationship and possibly the company can get free marketing at the same time when the satisfied customer tells about the good service they got. The company will get a positive impact is they provide positive service that is why it is interesting to investigate or knowing the feedbacks of the customers. It is very possible to get useful information of the company customer while measuring customer satisfaction and the results are also useful to improve the company’s services.