A Study of Effectiveness on Advertisement and Promotional Offers at Big Bazaar, Bangalore.

Abstract

The main t objective of every business is earning profit more and increasing its sales revenue with developing its business in organization. It is possible when business represent widely in market. For this action the information should reach every customer, through advertisement and promotional offers with effective presentation upon television. Now every business is going to conduct advertisement and attract the target audience. The retail sector is a evergreen business activity in marketing, every retail companies fighting in marketing for win the customer heart and retain the customer. In retail industry always most benefit goes to first mover to upcoming sector, in India that benefit winner is “Big bazaar” because of this reason, Big Bazaar is always try to do something new and changing customer attitudes, buying habits etc. we can called big bazaar as trend setter, it is creating business as providing all customer needs and wants under one roof and also offered to customers at affordable prices. So in this project, study about effectiveness of advertisement and promotional offers are done.