A Study on Customer Satisfaction at HDFC Bank, Vijayapura.

Abstract

This report provides general information about the banking sector and HDFC company profile. It also includes information that customers know about HDFC Bank’s services and products. Through the following study customer satisfaction at HDFC Bank was found. A structured questionnaire was the methodology adopted in the study. In which different people in and around HDFC Bank - Vijayapura were targeted. In this study, I took a sample of 100 people. The data collected at sample size 100 is thoroughly analyzed and displayed in tabular and graphical form. Business loans, credit cards, personal loans, debit cards, educational loans, fixed deposits, savings accounts, gold loans, home loans, bank loan against property and car loans are some of the popular products offered by HDFC Bank. The two main reasons people invest in banks are security and returns. Indian consumers have a mistaken perception of private banks - they think it's not safe. This perception can be changed by satisfying consumers and making them feel safe when it comes to banking. Empower employees, provide excellent self-service support, segment customers and create personalized customer experiences, stay consistent with all points of contact, educate customers on financial literacy, improve financial technology and not be just a lender, but also be a advisor for small businesses. These are some ways in which customer satisfaction levels could be increased at HDFC Bank.