A Study on Customer Satisfaction Regarding CII National Quality Summit, Bangalore.

Abstract

The Confederation of Indian Industry (CII) is pledged for maintaining and creating an helping environment for Indian development, government, industry and civil society by giving advisory processes. It is a non-profit and non-government industry that plays an active role in the development of India. India's premier business association was founded in 1895. The CII Quality Association is one of the authorities in the field of quality improvement and one of the best companies in the organization and industry. Over the past century, CII has provided systems, supports and tools for Indian industry to reach in a highly competitive world. People realizes that quality channels are the best possible way to improve the competitiveness of an organization. The main purpose of the project is to analyse customer satisfaction with the Quality Summit and to study the relationship between satisfaction and CII Quality Summit recommendations. Descriptive study with samples use the sampling technique to choose a size of 100. The self-designed questionnaire is used to collect data from customers. The study shows that there is a positive significance between satisfaction and recommendations to others customer, they are satisfied with the Quality Summit and their strong recommendation to others to participate in future summits also show the preferences of various customers at the summit