A Study on Impulsive Buying Behaviour of Customers at Big Bazaar, Davanagere.

Abstract

The main objective of any company is to generate income, increase sales revenue, analyse the preferences and preferences of customers, meet the requirements and develop the business. To achieve this, you need to attract customers by offering more discounts and quality offers. The retail industry is evolving in India and there is a big change in people's sudden buying behaviour at Big Bazaar stores. It is important for vendors to understand this relationship. The retail sector is a permanent evergreen business segment in the Indian market, and every retail company in the market is fighting on its own. To keep the minds of customers and to keep customers for a long time. The current retail sector is moving rapidly towards the next sector. In India, the Big Bazaar has an advantage. Encourage customers to buy products without specific lists through promotions, offers, exhibitions, window shopping and more. Discounts, coupons, combo, truth, low-cost customers can buy products without special lists. The full study report is based on the client's impulsive buying behaviour in relation to Big Bazaar,