A Study on Customer Preferences in Selecting Products at Big Bazaar, Rajajinagar, Bangalore

Abstract

The main objective of every commercial is to earn high profit, increase its sale revenue, analysis the taste and preference of the customers and filling the needs and wants and developing its business. To achieve the organization should attract the customer by giving more and more discounts and offers with better quality. The retail sector is ever-green business sector in the Indian marketplace; each and every retail company in the market is aggressive themselves. In order to win the customer sentiment and to retain the customers for longer period of time in this current period Retail industry is the fast mover to forthcoming sector. In India Big Bazaar play a valuable role by promotions, offers, Displays, window shopping etc. triggers the customers to buy the products with no list in mind, Discounts, offers, combos, variety, low cost tempts the customers to buy the products with no particular list on mind. The entire research report is based on customer preference in choosing products respect to Big bazaar, Rajajinagar. The analysis titled “A STUDY ON CUSTOMER PREFERENCES IN SELECTING PRODUCTS AT BIG BAZAAR, RAJAJINAGAR - BANGALORE” This research is a marketing research and prepared with well subjective to meet the primary objective research. The primary data was collected from the Big Bazaar customers by using structured questionnaire with the sample size of 100. Majority of the customers go for preferences purchase when there is a monetary promotion taken place and they will spend more time to purchase. Most of the customers will buy Apparels, cosmetic and personal use products on preferences purchase. Most of the customers are from professional back ground and visiting store once in a month. Customers say that Big Bazaar provides more type of company products in one product category and customer feel satisfied at Big Bazaar after shopping.