A Study on Customer Satisfaction Towards Bharat Benz, Trident Automobiles Pvt Ltd, Bangalore

Abstract

This project is a great opportunity to understand the organisation culture, operations and practical challenges which arises in the business. As a student of MBA, it helped me to apply the theories learnt in class rooms. Bharat Benz is one of the major manufacturer of commercial goods vehicles they are known for their premium and quality products. The company is achieving constant growth in the market by understanding the current requirements. Attracting the customers and retaining the existing customers is very important for any business. Because the main objective of every business is maximising profits. The research title “Customer Satisfaction towards Bharat Benz”. A descriptive study at Trident Automobiles Pvt Ltd an authorised dealer of Bharat Benz. It helped in understanding the importance of customer satisfaction and framing strategies to improve the customer satisfaction. This research is prepared to meet its objectives, primary research was conducted and questionnaire prepared and survey was used to collect the data. Customer and prospective customers are used to collect the data. Sample size of 50 was used in the research to study the customer satisfaction at Bharat Benz we observed positive attitude towards Bharat Benz products and services. The study reveals that many respondents are satisfied with vehicle performance after quality service provided as per pre-defined standards. Also satisfied with hospitality, post sales service, performance of employees skilled and environment. Most of the respondents are loyal towards brand due to its post sales performance and brand value.