A Study on Customer Satisfaction Towards Nandini Milk Products, KMF, Kolar

Abstract

This is an attempt to know how the theories can be applied to practical situation. As a student of master in business administration, it is a part of study for everyone to undergo summer project at some good institute or organization. So for the purpose, I got the opportunity of summer training at KMF. My internship project report “Study on Customer Satisfaction with KOMUL. Before the internship, I had a lot of questions. The internship helped me clear all these questions and doubts Karnataka milk federation (KMF) is the apex body in Karnataka representing dairy farmers’ co-operative. It is the third largest dairy co-operative amongst the dairy co-operative operates in the country. In south India it stands first in procurement as well as sales. One of the core functions of the federation is marketing of milk and milk products. India is emerging as a mega dairy market of the 21stcentury. The dairy industry provided the income as well as the employment to the people. The growth of the Indian dairy industry is 4.40 in the year 2004; India produces 100 million tons in the year 2006 and has 15.53% of the world’s milk production. Customer satisfaction is key to success. Getting your customer to tell you what’s good about your products or services, and where you need improvement helps you to ensure that your business measures up to their expectations. The attached file contains a customer satisfaction survey form designed to help gather. This important information was designed to make it easy for customer to fill out and to make it easy for you to quickly customize to exactly match your company activities.