A Study on Effect of Online Advertising on Consumer Buying Behaviour at OAA Pvt. Ltd., Bangalore

Abstract

The study was for the duration of 6 weeks from January 3rd 2019 to Feb 16th 2019 by taking ‘Effect of Online Advertising on Consumer Buying Behaviour’ as the topic. I have discussed with all those client, external guide and internal guide to work on this research. Honest effort was made to study about Effect of online advertising on consumer buying behaviour after that I have got proper response and suggestion from the company side as well as clients. Company have given good services and proper guidance for everyone client of agency through the advertisement of the company client there are share there feeling about service and they also make complaint or comment through online ,company separate page is there. The project includes the first part of introduction to the project about the industry profile, Second part theoretical background of the study literature review next part statement of the problem Needs objective scope hypothesis and limitations. The next part analysis and data interpretation of the data-collected, with relevant tables and graphs result obtained by the using statistical tools and Next part summary of findings ,conclusion, suggestions, bibliography and annexure relevant to the project.