A Study on Effectiveness of Advertisement and Promotional Offers at Big Bazaar Burdwan, West Bengal.

Abstract

The main objective of retail business is earning more profit and increasing its sales revenue with developing its business entity. It is possible when business occupied the whole retail market. For this action the information should reach every customer through advertisement and promotional offers with effective presentation upon television and internet. Now retail business is going to conduct advertisement and promotional activity to attract the target audience. The retail sector is a evergreen business in Indian market, every retail companies fighting in market to win their customer heart and retain the customers. In retail industry always most benefit goes to first mover to upcoming sector, in India that benefit winner is “Big bazaar” because of this Big Bazaar always try to do something new and changing customer attitudes, buying habits etc. We can call big bazaar as trend setter to providing attractive offers and creative advertisements. It is creating business as providing all customer needs and wants under one roof and also offered to customers at affordable prices. So, in this project, study about effectiveness of advertisement and promotional offers is done by Big Bazar in Indian retail market. The research titled “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT AND PROMOTIONAL OFFERS AT BIG BAZAAR” at Burdwan. This research is useful to resolve the retail marketing advertisement effectiveness on consumers buying behavior and visit to store. The study on advertisement and promotional offers useful to conduct promotional strategies to stores and it is helpful to analyze how to get customers’ attention towards stores for them to buy the product more and more. The research determining the effectiveness of advertisement and promotional offers on earning customers towards store and customers are involving to visit store and buy more. The study of research was based on marketing and prepared with well subjective to meet its objective The Primary research was conducting for that, it was using survey research method for collecting data from customers. For this survey structured questionnaire was used. The big bazaar visitors were our target respondents; so, this survey was conducted with sample size of 100 for the study on effectiveness of advertisement and promotional offers in Big Bazar. As per the Research study all the Big Bazar visitors of stores were aware and get attended towards the advertisement and promotional offers of big bazaar.