A Study on Consumer Behaviour With Reference to Big Bazaar Bokaro Jharkhand.

Abstract

It is very true that “Customers are king of the market”. Without a customer, a shop, a market or a business is nothing. So it is very important to take care of consumer’s behaviour. As per the topic of the report, it talks about the consumer behavior, preference & their choices. According to survey, it is found that behavior of the consumer’s changes according to the different situation like products availability, infrastructure of the stores, staffs behavior in the store. E.g. If infrastructure of the store is well designed, then consumer thinks products will also good. The research based on review completed on consumer of hypermarket called as Big Bazaar for 6 weeks. The market where many varieties of products are available in a single roof which is very attractive for the consumers. In early days they were facing problems like they had to visit more than one store to buy the products for them to fulfill their needs & wants. But now consumers get every product under one roof. So they like this marketing strategy because it saves their time and efforts. Big Bazaar is come to existence in India since 1994. My research is based on the behavior of the consumers towards the Big Bazaar i.e. either they satisfy with Big Bazaar or not. After the study on consumer behaviour, it is found that consumers can change their decision after entering into the store. Knowing behaviour of customers means to increase efficiency increase profits and rectify if any lags. Customers want more variations and changes day by day. They want more technology to use in marketing. According to survey, it is found that customers like and dislikes related to products helps to improve the store.