A Study on Consumer Perception with Reference to Girias, Bangalore.

Abstract

This study concentrates on what factors will influence the customers to make decision of buying the Products online. The current study only reviews customer awareness for online shopping and is not traditional shopping or traditional shopping. The current study is an effort to understand relationship between perception and customers attitude towards e shopping. Awareness can be clear as a select process, the definition of organization and urge to be a meaningful and coherent picture of the world". It is an individual chooses the organization and describes the information to create meaningful images of what they have heard or seen. The same stimulus works on two individuals in different forms because they have different grasp. Marketers need to create awareness about their message because it does not matter Expected Customer. Often the customer understands this information, and usually retains what he has learned in that person.