A Study on Customer Preference of Bioxol Lubricants at Durgapur, West Bengal.

Abstract

The research is based on the Customer Preference on Bioxol Lubricants, start up lubricant company, studying for 6 weeks. Bioxol lubricant is a type of domestic lubricants producer and seller where many varieties of lubricants products are available in a single roof. They are becoming popular in their current market. Now a day’s customers are becoming very conscious about the products. Customers are always searching best price, best quality. To fulfil their all kinds of needs and to capturing the large market Bioxol Lubricants is come to existence in some parts of Indian market since 2018. My research is based on the preference of the customers towards the Bioxol lubricants i.e. either they like Bioxol lubricants or not. After the study on customer preference, it is found that consumers are really like all the products. But this company is scared to take entry in large markets to serve more customers, Because of low financial supports, less opportunities, strongest and more popular competitors etc.