A Study on Digital Marketing Strategy on Sales Performance at IMR Softech, Bengaluru.

Abstract

Internet is rapid rising as a effective medium of advertising with the new millennium, the Internet is growing as an effective medium of advertising. As the Internet Consumer Scale increases the pedestrian, brand new media is considered due to the advertiser's dream. In the 2000s, the net is the fastest growing medium with ten million customers and an average expected 124% annually. Virtual marketing is becoming a part of the advertising and marketing process of some companies - but it is new strategies and wonder. The advantages of digital advertising are the ability of Coleman from a one-of-a-kind geographical area with a variety of tastes and options. This study is a descriptive study and the sample technique used here is a favorable model. The size of the model is one hundredth from the city of Bangalore. Information ass collected The following step contains analyzes of statistics collected by defendants within analytical research techniques. This evaluation and definition is implemented with graphs and tabularization, with the help of the MS Excel software program. Including whether or not the customer knows about online advertising with the help of evaluation and interpretation, affects their purchasing behavior online.