A Study on Service Quality in Digital B2C Marketing, with reference to Materialzmart, Bangalore.

Abstract

The most important lesson learned in this project is that service delivery is a process that falls into the areas of analysis and process control. Customer value is integrated into the digital service design and can be systematically evaluated using tools such as service blueprints, service gap provisioning models, sharing service benefits, and the quality analysis revenue. The times are coming and new orders are being maintained and fulfilled, or the cost savings and revenues are rising by striving for market share and customer retention. Quality should not be a free investment to improve the quality of digital services. The ultimate goal of the customer value model is the profitability of the business, but service delivery systems are not designed to be of any size. The result could be an aggressive plan to release some customers. Even if you know that different customers have different needs, they understand your needs, and each customer's needs can vary according to the needs of the situation. It's the best way to understand customer value. The different model of service delivery is asking customers what they value.