A Study on Market Perception of Rurban Consumer for innovative Dairy Based Drink, Anand, Gujarat.

Abstract

The research conducted on consumer perception of innovative dairy based drink at Rurban. Rurban consumer means the people are under in semi-urban & semi-rural. The project starts with an introduction to the company and then on the topic what it is all about with various factors involved in it. This project really provided me with an opportunity to correlate my theoretical learning into practical business situations. At the end of the data analysis, it can be interpreted that most of the respondents are agree with they will prefer dairy based drink. It is suggested that dairy based drink should be available at everywhere. At last it constitute conclusion which describes the final decision, determination or result that meets research needs.