A Study Of Customer Satisfaction On Kadamba Marketing Souharda Sahakari Niyamitha Sirsi.

Abstract

The cooperative movement was needed to safeguard the interests of weaker sections of society. This movement’s primary aim is to protect economically weaker sections of society. Whether it's a sole trade, partnership or joint stock company in any form of organization, the primary motive is to increase profits.

The businessman tries to advance his own interest through all possible means including consumer exploitation. Co-operative organizational form is a democratic setup run by its members to serve their own interests. Self-help is by shared assistance. The philosophy behind the cooperative movement is for everyone, and for everyone.