The Impact Of Brand Image On Customer Satisfaction With Reference To Wam Tea Wayanad,Kerala

Abstract

Brand impact is essential from the time when lot of consumers feels that if the brand is fine famous it has decent quality. Brand impact clearly affects consumer preference and here by their selection of brand. Knowing extend of brand impact of a particular firm has become vital in this existing competitive scenario. Brand preference is clear as measure of brand faithfulness in which a consumer will pick a particular brand in existence of rival brands, but will agree alternatives if that brand is not existing. The study at WAM TEA was conducted to know now far the consumers are aware of the WAM TEA product and their preference about the product. Consumers are aware of the Wam tea products. The researcher could find that wam tea has established a good brand name among the customers. And most of the most of the customers are aware of the tea powedr offered by Wam tea and they have enough consumers too.