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http://13.232.72.61:8080/jspui/handle/123456789/5114| Title: | Impact Of Sales Promotion On Customer Buying Behavior at KSIC- Karnataka Silk Industry Corporation Mysore |
| Authors: | Manoranjan, M. S. Mahak, Balani |
| Keywords: | Customer Satisfaction Karnataka Silk Industry Corporation Mysore |
| Issue Date: | 15-Jun-2020 |
| Publisher: | Acharya institute of Technology. |
| Citation: | Manoranjan, M. S., & Mahak, Balani. (2020). Impact Of Sales Promotion On Customer Buying Behavior at KSIC- Karnataka Silk Industry Corporation Mysore. 1-67. |
| Abstract: | At firstly observed the work process and production process to know what makes people to buy KSIC products after that literature survey was done to understand the sales promotion techniques. The customer buy KSIC products for quality and brand this two are the major reason for purchase. The Mysore silk is heritage of Karnataka no need of any promotions but what I found is many people do not know about the offers which is available at KSIC. |
| Description: | use only for the academic purpose |
| URI: | http://13.232.72.61:8080/jspui/handle/123456789/5114 |
| Appears in Collections: | 2020 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 1IA18MBA38-MANORANJAN M.S.pdf | 330.66 kB | Adobe PDF | View/Open |
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