A Study on Customer affinity towards products promoted by Chikamagaluru Plantation Coffee

Abstract

Customer affinity plays a very important role in the growth of the business. That is every organization has to study the customers needs and wants and also their expectation that which features of our company product will satisfy them. These all care should be taken know the marketing needs. Customers affinity is a very important tool in the overall development of a company and its impact on sales and to be a competitive. Due to competition the primary work of any company is to attract customers and maintaining their relationship with the firm.