Please use this identifier to cite or link to this item:
http://13.232.72.61:8080/jspui/handle/123456789/5224| Title: | A Study on Visual Merchandising and Its Influence on Customer Behaviour at Lulu Fashion Store Kochi Kerala |
| Authors: | Thaha, Thanzim Keerthi, H. K. |
| Keywords: | Visual Merchandising Customer Behaviour Lulu Fashion Kochi |
| Issue Date: | 13-Jul-2021 |
| Publisher: | Acharya institute of Technology. |
| Citation: | Thaha, Thanzim., & Keerthi, H. K. (2021). A Study on Visual Merchandising and Its Influence on Customer Behaviour at Lulu Fashion Store Kochi Kerala. 1-54. |
| Abstract: | A study on visual merchandising at lulu fashion store aims to access its influence on customer‟s behavior within the store. The impact of Visual Merchandising component in consumers purchasing decision to review the connection of brand image and visual elements in consumer purchasing to spot the impact made by the fashionable promotional techniques. |
| URI: | http://13.232.72.61:8080/jspui/handle/123456789/5224 |
| Appears in Collections: | 2021 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 1AZ19MBA76-THANZIM THAHA.pdf | 119.83 kB | Adobe PDF | View/Open |
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