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http://13.232.72.61:8080/jspui/handle/123456789/5224Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Thaha, Thanzim | - |
| dc.contributor.author | Keerthi, H. K. | - |
| dc.date.accessioned | 2022-01-11T06:38:29Z | - |
| dc.date.available | 2022-01-11T06:38:29Z | - |
| dc.date.issued | 2021-07-13 | - |
| dc.identifier.citation | Thaha, Thanzim., & Keerthi, H. K. (2021). A Study on Visual Merchandising and Its Influence on Customer Behaviour at Lulu Fashion Store Kochi Kerala. 1-54. | en_US |
| dc.identifier.uri | http://13.232.72.61:8080/jspui/handle/123456789/5224 | - |
| dc.description.abstract | A study on visual merchandising at lulu fashion store aims to access its influence on customer‟s behavior within the store. The impact of Visual Merchandising component in consumers purchasing decision to review the connection of brand image and visual elements in consumer purchasing to spot the impact made by the fashionable promotional techniques. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Acharya institute of Technology. | en_US |
| dc.subject | Visual Merchandising | en_US |
| dc.subject | Customer Behaviour | en_US |
| dc.subject | Lulu Fashion | en_US |
| dc.subject | Kochi | en_US |
| dc.title | A Study on Visual Merchandising and Its Influence on Customer Behaviour at Lulu Fashion Store Kochi Kerala | en_US |
| dc.type | Other | en_US |
| Appears in Collections: | 2021 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 1AZ19MBA76-THANZIM THAHA.pdf | 119.83 kB | Adobe PDF | View/Open |
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