A Study on The Effectiveness of Salesforce Management at Cape Comorian Technologies Pvt Ltd

Abstract

The Fast-Moving Consumer Goods (FMCG) sector is the key contributor of the Indian economy. This fourth largest sector of0Indian economy provides employment to around 3 million people which accounts for approximately 5% of the total factory employment in the country. These products are daily consumed by each and every stratum of the society irrespective of social class, income group, age group etc. FMCG sector is more lucrative because of low penetration levels, well established distribution network, low operating cost, lower per capita consumption, large consumer base and simple manufacturing processes for most of products resulting in fairly low capital investments.