A Study on Customer Brand Awareness And Preference on Rubco Mattress Kannur

Abstract

Research carried out was descriptive in nature where a structured questionnaire with 20 questions was prepared and used for surveying the customers& manager. The information gathered from various sources is categorized, examined, and summarized. Through the study it is been identified that customer is not that much aware about the particular brand. The report consist of the study of the organization involves the brief profile of the company, history, milestones in the history of the company, apart from this, a brief introduction has been given to each department of the company. This research assisted me in gaining a thorough understanding of Rubco Sales International Pvt, Ltd.