A Study on Customer Preferences in Choosing Big Bazaar at Rajajinagar, Bangalore.

Abstract

The main objective of every commercial is to earn high profit, increase its sale revenue, analysis the taste and preference of the customers and filling the needs and wants and developing its business. To achieve the organization should attract the customer by giving more and more discounts and offers with better quality. The retail sector is the ever-green business sector in the Indian marketplace, each and every retail company in the market is aggressive themselves. In order to win the customers sentiment and to retail the customers for the longer period of time. In this current period Retail industry is the fast mover to forthcoming sector, In India Big Bazaar play a valuable role. By promotions, offers, Displays, window shopping etc. triggers the customers to buy the products with no list in mind, Discounts, offers, combos, variety, low cost tempts the customers to buy the products with no particular list on mind. The entire research report is based on customer preference in choosing respect to Big bazaar, Rajajinagar.