A Study on Advertising and Sales Promotion at Asian Paints, Bangalore.

Abstract

The organization for the paint was set in year (1902) with Shalimar paints(Calcutta) and the most manufacturing units of paint was set during and after the world war 2 in India and after that paint industry has made huge growth in India and this industry has recognized as an vital sector in national economy and decorative paints has 70 percent of the coatings and while industrial paints have the balance of 30 percent in total production. There is huge rivalry among paint companies because most of the paint industries are reached its saturation and have substantial capacity with demand increasing the competition is getting high