A Study on Buying Behavior of Customers at Big Bazaar, Bangalore.

Abstract

As customers tastes and preference are varying, the market situation is also varying from time to time. Today’s Market situation is very different from that of the market situation before 1990. There have been many factors responsible for the changing market situation. It is varying tastes and preference of the customers which has bought change in the market. Income level of the people has changed , life styles and social class of people have totally changed now than that of olden days. There has been swing in the demand in today’s world . Technology is one of the main factors which is responsible for the paradigms change in the mark. New generation people are no dependents on haat market and far off departmental stores, hypermarket, shoppers shop, malls, branded retail outlets and specialty stores.