A Study on Consumer Buying Behaviour and Marketing Mix at Grami Super Foods, Bangalore.

Abstract

The world response for organic food(OF)products is growing at a very fast level. Since ecologists outstretched concerns about the damaging effect of the growing use of chemical fertilizers in agriculture, consumers become aware and selective about consumable products. This growing awareness has caused changes in the preferences and tastes of consumers that have directed to the increase both nationally and globally of the demand for organic product(OP)s. To enable this demand, planters have engaged in natural farming to obtain price rewards that lead to in around 3.5 mn hectares of terrestrial under organic cultivation. In India, the farmers have followed the path of producing of 0rganic foods, but India's portion in the global organic market is less than 1%. To lift the trade in Indian cultivated products and to seizure a substantial share in the world market, it is vital that India focus on organic product(OP)s that give it a competitive advantage in the world market, namely, spices, organic cotton, essential oils, aromatic and medicinal plants and fresh fruits and vegetables. 0rganic agriculture in intensive and irrigated agricultural areas has alternative kind of undertaking, a source of sustainable, value-added profitable agriculture.