A Study on Customer Acquisition through Social Media with Special Reference to Woovly India Pvt. Ltd., Bangalore.

Abstract

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Indian marketers are moving at a fast speed to tap the ‘new normal’ opportunity. Social media has gone main stream. And for businesses it represents an unprecedented marketing opportunity that transcends traditional middlemen and connects companies directly with customers. Woolly is a start up business and is tied in with arousing interests, leisure activities, and pail arrangements of a person. Woolly trusts that each individual has an enthusiasm for some movement and that when sought after and achieved gives him enormous joy. Study on conceptual background and literature review is done in order to define the research gap and gives description, summary, evaluation of research problems which is done by others. The research design consist of statement of problem, need for study, objective of study, sampling techniques and limitation of study.