A Study on Customer Perception of Technology Innovations in Restaurants at Prioriti Pvt. Ltd.

Abstract

The food and service industry has changed drastically over the last few decades from writing the receipt in paper to providing digital receipts, the technology has taken a huge improvement in the restaurant industry. The restaurants have innovated with the changing technology which enables faster and efficient service to the customer. Digital innovations are offering the restaurateurs a chance to improve themselves from the outdated paper-based operations and get used to the in touch with what customer really requires. The innovations which have been introduced in the restaurants like Digital kiosk, internet ordering, online reservations, SMS ordering, Pagers, digital screens, Table top iPad menus etc. Restaurant industry is already utilizing various innovations to communicate with the customers and favorable position their brands, products and services. This technology will provide the restaurateurs with the data of the customers and their history can be analyzed which would help them to provide with information and provide personalized service to the customers.