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Principles of advertising - A global perspective

Lee, Monle,Johnson, Carla

Principles of advertising - A global perspective - 1 - New Delhi Viva Books Pvt Ltd 2003 - 355 - .

economy, society and technology of advertising environment, legal and political forces,avertising business and agencies, market segmentation, target marketing,product positioning, consumer behavior,planning process

ISBN: 81-7649-400-3

ISSN:

Subjects--Topical Terms:
Marketing

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