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Principles of advertising - A global perspective

By: Material type: TextTextSeries: ; Publication details: New Delhi Viva Books Pvt Ltd 2003Edition: 1Description: 355ISBN:
  • 81-7649-400-3
ISSN:
Subject(s): Summary: economy, society and technology of advertising environment, legal and political forces,avertising business and agencies, market segmentation, target marketing,product positioning, consumer behavior,planning process
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Item type Current library Home library Collection Call number Status Date due Barcode
AIT-MBA Regular Books AIT-MBA Regular Books Acharya Institute of Technology Acharya Institute of Technology AIT-MBA 659.1 (Browse shelf(Opens below)) Write Off AIT-MBR1935

economy, society and technology of advertising environment, legal and political forces,avertising business and agencies, market segmentation, target marketing,product positioning, consumer behavior,planning process

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