Principles of advertising - A global perspective
Material type: TextSeries: ; Publication details: New Delhi Viva Books Pvt Ltd 2003Edition: 1Description: 355ISBN:- 81-7649-400-3
Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
AIT-MBA Regular Books | Acharya Institute of Technology | Acharya Institute of Technology | AIT-MBA | 659.1 (Browse shelf(Opens below)) | Write Off | AIT-MBR1935 |
economy, society and technology of advertising environment, legal and political forces,avertising business and agencies, market segmentation, target marketing,product positioning, consumer behavior,planning process
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