Competitive strategy :
Porter, Michael E., 1947-
Competitive strategy : techniques for analyzing industries and competitors / by Michael E. Porter. - 1st Free Press ed. - New York : Free Press, c1998, 2004. - xxviii, 396 p. : ill. ; 25 cm.
Originally published: New York : Free Press, c1980.
Includes bibliographical references (p. 383-387) and index.
In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.
9780743260886
Competition.
Industrial management.
Management Strategic planning.
658 / POR
Competitive strategy : techniques for analyzing industries and competitors / by Michael E. Porter. - 1st Free Press ed. - New York : Free Press, c1998, 2004. - xxviii, 396 p. : ill. ; 25 cm.
Originally published: New York : Free Press, c1980.
Includes bibliographical references (p. 383-387) and index.
In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.
9780743260886
Competition.
Industrial management.
Management Strategic planning.
658 / POR