Consumer Behavior :
Hawkins, Del. I.
Consumer Behavior : Building Marketing Strategy / Del. I. Hawkins ; David. L. Mothersbaugh ; Amit, Mookerjee - 11th ed. - New Delhi : Tata McGraw Hill Education Pvt. Ltd. 2010 - xxix, 866p. ; 24 cm
Includes Index
9780070682160
Consumer Behavior Marketing Strategy Demographics Motivation Personality Consumer Decision
Consumer Behavior : Building Marketing Strategy / Del. I. Hawkins ; David. L. Mothersbaugh ; Amit, Mookerjee - 11th ed. - New Delhi : Tata McGraw Hill Education Pvt. Ltd. 2010 - xxix, 866p. ; 24 cm
Includes Index
9780070682160
Consumer Behavior Marketing Strategy Demographics Motivation Personality Consumer Decision