Consumer Behavior : (Record no. 382497)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00898nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190627130802.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190627b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070682160 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIGS |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del. I. |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior : |
| Remainder of title | Building Marketing Strategy / |
| Statement of responsibility, etc | Del. I. Hawkins ; David. L. Mothersbaugh ; Amit, Mookerjee |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Tata McGraw Hill Education Pvt. Ltd. |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 866p. ; |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer Behavior |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing Strategy |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Demographics |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Motivation |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Personality |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer Decision |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Del. I. Hawkins ; |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | David. L. Mothersbaugh ; |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Amit. Mookerjee |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Acharya Institute of Graduate Studies | Acharya Institute of Graduate Studies | 27/06/2019 | AIG-DB341 | 27/06/2019 | 27/06/2019 | AIGS-Donated Books |