Advertising management
Material type: TextSeries: ; Publication details: New Delhi New Age International Private Limited 2002Edition: 1Description: 378ISBN:- 81-224-1327-7
Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
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AIT-MBA Regular Books | Acharya Institute of Technology | Acharya Institute of Technology | AIT-MBA | 659.1 MAT (Browse shelf(Opens below)) | Available | AIT-MBR60 |
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marketing mix,objectives, advertising agency,working, consumer behavior, market segmentation, advertising research, media planning, budget,creative strategy,art direction, sales promotion,web marketing
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